The best scientific research can be unpredictable and not easily measurable by the usual metrics (citations, publications, etc.). Indeed, when agencies like NIH or NSF ask that researchers produce “transformative” research on command, that request can backfire, resulting in tons of proposals with inflated claims while great scientists are left with less time to focus on their actual research.
In a social media/marketing culture with short attention spans, everything is about title impact and brand self-promotion. 'Cause we're all just boxes of corn flakes on a very long shelf now.
Well spoken, Stu.
In a social media/marketing culture with short attention spans, everything is about title impact and brand self-promotion. 'Cause we're all just boxes of corn flakes on a very long shelf now.